Friday, January 13, 2012

"Size 6 Is Plus Size." Right. They Don't Mention VANITY SIZING

Circulating the headlines today: Size 6 Is Plus Size (for models):

Plus-size models have shrunk, too. A decade ago, plus-size models averaged between size 12 and size 18. Today, the majority of plus-size models an agency boards are between size 6 and size 14, the magazine said, based on its own research.

There was no mention of vanity sizing, so the alarmist declaration of shrinking plus-size models is inaccurate unless they use reliable metrics like actual measurements of the models. 

Clothing size measurements, but not the numbers designating them, have grown along with the waistline of women in America. A size 12 in the 1950's is most likely a size 6 or 8 today. I have a vintage 1960's sizing chart that I will be publishing in my upcoming book American Women Didn't Get Fat in the 50s. I compared the measurements of that size 6 to those published online by Anthropologie and L.L.Bean. Although both of those companies have their own sizing that is slightly different from one another, all were a minimum of 3-4 inches more than the vintage size six!

Additionally, a size 6 from one manufacturer can vary greatly when compared to another, and sizes have changed even in the last ten years. I am in the process of conducting research and will have more specific findings in my book.

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