Check out the website for this campaign along with their PSAs. I read some of the comments on their facebook page and saw many familiar complaints when the topic of overweight kids is brought up: telling kids they are overweight will drive them to starvation diets; they have the right to be fat; you're shaming them and they will suffer from low self-esteem, and so on.
I will be addressing many of these issues in my book!
What are your thoughts on this campaign? Over the top or spot-on?
spot on.
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